Dodge - Never Neutral

A new bold look for a classic icon
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Client: Dodge
Agency: Wieden + Kennedy

We were able to work directly with the creative staff at Wieden + Kennedy to put together a dark dramatic look and feel for the Never Neutral campaign while keeping in mind that the reader needed to be able to fully see the details of the redesigned vehicles.

We created the dramatic images in a dark void like environment with only strategically placed lights to bring out the various design lines and features of each model.

Multiple angles were needed for each vehicle as well as full interiors for chosen models so the creatives had a flexible library of approved imagery to work with. Aside from the print, web, and OOH campaigns these images were delivered to all Dodge vendors as approved artwork to be used in dealerships and showrooms across multiple terrtories.

Dodge Challenger SRT

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Dodge Vehicles